GHD was the first company to use ceramic plates in their straighteners. Ceramic is the perfect material for hair straighteners because welding machine conducts heat the most effectively and it allows the iron to slide through the hair without snagging. The use of ceramic was an innovation and has since been adopted by many other manufactures because it is the best material for the job.The technology inside the GHD hair straightener also allowed the iron to heat up quickly and maintain its temperature.




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